Marketing Plan - 4140 Words

Course Project: Marketing Plan for Chipotle Mexican Grill to offer a Delivery Service DeVry University, Keller Graduate School Of Management MKTG522 Marketing Management For 1.0 Executive Summary Chipotle Mexican Grill is known for the gourmet meals and has many locations throughout the United States and their customer base continues to grow. Chipotle has been in existence for as long as they have because they have listened to their customers and their needs as can be evidenced by the additions to their menu over the years. One such need of the customers of Chipotle Mexican Grill is a delivery service. Food delivery came about because of a need. In the Second World War, many homes were†¦show more content†¦The masses enjoy their food so much which explains the level at which the fast food chain has been growing. An advantage of offering this service would be that customers will be able to visit the company’s website and be able to make their purchases online. Their website is extremely user friendly thereby making it easy to use. Allowing customers to be able to order online, provides convenience for them as they can do it from the comfort of their home instead of having to make the trip out. Chipotle Mexican Grill has a loyal customer base and they have acquired that through the quality meals they provide to their customers. One of the biggest weaknesses that will arise from the proposed service is having to contend with transportation and insurance costs. The driver would need to be paid in addition to the fact that fuel will be needed on a weekly basis and is very expensive. Taking on this venture will provide several opportunities for the fast food chain. SWOT ANALYSIS | Strengths | 1. Ability to sell products online 2. Convenient for Customers 3. Customers will support it | Weaknesses | 1. High Transportation Costs 2. Insurance Costs 3. Limited Startup costs | Opportunities | 1. Increase profit margin 2. Company Growth 3. Create more awareness of Company | Threats | 1. Competition 2. Increase in ingredients may cause an increase in price | 2.3 Competition SinceShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Media s Portrayal Of Women - 1190 Words

In a society obsessed with appearance and numb to sexism, it comes as no surprise that women are expressing hate for their bodies more than ever before. Mass media’s portrayal of women is one of unattainable perfection— most models are stick thin with flawless complexions and pearl-white smiles. Consumers are bombarded with images of women being displayed as sex objects, valued for their physical appearance above all else. The evasiveness of media has led women to believe they must resemble the models pictured in advertisements, films, and television. When one falls short of physical perfection, she experiences feelings of inadequacy, which are often accompanied by both mental and physical health issues. Consequently, eighty percent of women in the United States are dissatisfied with their appearance and more than ten million women are suffering from eating disorders. Although other factors, such as criticism in relationships or being compared to others, may contribute to a person’s dissatisfaction with his or her appearance, the media is largely responsible for the rise of negative body image and low self-esteem, particularly in women. In order to implement change, both producers and consumers of media must realize that mass media can be used positively, as an instrument of change as opposed to destruction. By eliminating sexist and over-edited images of women from media, both sexes would begin to have more realistic expectations for their appearances and the appearances ofShow MoreRelatedMedia s Portrayal Of Women1588 Words   |  7 Pages Media represents males and females by gendering them in different categories. According to a presentation, the author states, â€Å"Media perceives women in a very sexual manner whereas men are symbolized as powerful (Khan). Over and over again, the one thing that the media reveals is that women are very sexual beings. They show that they are only good for taking care of the home and the man is very powerful. For example, the author on the presentation shows a ad that a man is in a life guard outfitRead MoreMedia s Portrayal Of Women2007 Words   |  9 PagesIn addition to the unbelievably high beauty standards women are expected to achieve as a result of the media’s portrayal of women, they are also expected to create and maintain a perfect household. Interior design is often perceived by contemporary society as a feminine interest. As a result, a majority of publications dedicated to home decoration are targeted towards women. Whether or not it is directly stated, a magazine’s attempt to target a particular sex can be identified through both the subjectRead MoreMedia s Portrayal Of Women1155 Words   |  5 PagesThe media is everywhere; phones, televisions, magazines, so it is hard not to be exposed to some type of media platform throughout the day. Among these forms of media are photos and videos of woman idealized as the perfect woman. Magazines release photos of women whose looks are highly unachievable and thought as as the ideal woman. An average woman exposed to these photos may feel depresssed and may want to look like the model through unsafe dieting and other eating disorders. The media has affectedRead MoreFalse Portrayal Of Women s Media1683 Words   |  7 PagesFalse Portrayal of Women in Media â€Å"We as women are trained to see ourselves as cheap imitations of fashion photographs, rather than seeing fashion photographs as cheap imitations of women†-Naomi Wolfe. In most advertisements as well as some movies and tv shows, women are shown in not very much clothing, while also being photoshopped and airbrushed. Young women and girls are constantly being sexualized in the media, in order to make more money, and sell more of whatever is being advertised. ManyRead MoreMedia Portrayal Of Women s Roles And Responsibilities Essay2255 Words   |  10 PagesFor decades, media images have bombarded the minds of viewers. One of the images which has had a strong influence on society is that of women. Movie stars and actresses have inclined women to see their beauty and talent and encouraged them to follow in their footsteps. A strong desire to emulate talented individuals, in action and dress, has shaped strong beauty and role diversification in a short period of time. With th e influx of women cast in ‘moving’ pictures and (later) television shows, theRead MoreMedia s Portrayal Of Skinny Women And Muscular Men2104 Words   |  9 PagesDesire for the unachievable goal of perfection is constantly stimulated by media’s portrayal of skinny women and muscular men. Many people who view all of these images are highly effected, and begin to think they are not normal. For example, Danny Bowman, who at nineteen years old tried to kill himself because he did not take a ‘perfect’ selfie after ten hours of repeatedly trying (Aldridge). He dropped out of school, stayed home, and was violent when asked to stop (Aldridge). Danny tried to overdoseRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 PagesMass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputableRead MoreGendered Medi The Influence Of Media On Views Of Gender, By Julia T. Wood1405 Words   |  6 Pagesâ€Å"Gendered media: The influence of media on views of Gender,† Julia T. Wood (1994) stated that â€Å"women are underrepresented which falsely implies that men are the cultural standard and women are unimportant or invisible† (p.31). She goes on to say that this is the main reason why media distort reality; it creates a false image of the representation that is outside the media world. In Television women continue to be predominantly lacking and many people are wondering who is to blame. As the media worldRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 Pagesindustry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have been shown as low-positionRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 Pagesand Analysis of the Portrayal of Women in Magazines Throughout history women have been depicted and treated as an inferior to the male all aspects of life. It is without debate, that to this day, like many other countries, the United States of America is a patriarchal society, valuing men over women and using various tactics to oppress women by constructing gender roles. These gender roles are thrust upon people before birth and are reinforced through society within the media. This object here is

The Kite Tunner Free Essays

In The Kite Runner, even though Hassan remains loyal, forgiving, and good natured, he is still the character who suffers the most. Hassan is a character who is discriminated against from the start of the book, till the very end. He is a part of a poor ethnic group called Hazaras whom are considered victims in the Afghan society. We will write a custom essay sample on The Kite Tunner or any similar topic only for you Order Now Amir and Hassan are half brothers, but because Hassan was a Hazara, he grew up in a hut as a servant working for his own father. Hassan understands his inferiority and accepts it, which causes other people to take advantage of him by betraying him. For example, even though Hassan always stood up for Amir, Amir left Hassan to get raped. Hassan was too scared to stand up for his best friend and believed that Hassan is sacrificing himself for Amir. Not only was the rape an attack physically, but it is also an attack on the victim’s emotions and dignity. In the Kite Runner, Hassan suffers the most pain both physically and mentally by living his life being betrayed, discriminated and losing his family. To start off, Hassan is a poor ethnic Hazara, he is considered inferior to the Afghan society, and therefore is discriminated throughout the whole novel. For example, Hassan and Amir both have the same rich father, but because Hassan was illegitimate and was a Hazara, he grew up as a servant in his father’s hut. With this in mind, Hassan is discriminated by everyone even his own family even the ones who Hassam didn’t even know was his family. Discrimination is so significant in his life that he has accepted the fact that he was born to be hated for his appearance. Hassan’s biological father Baba lies to Hassan and doesn’t even tell him that he is his real father. Despite the fact that Hassan gets discriminated upon, he still remains loyal and forgiving. Another example would be when the Taliban wanted Baba’s house and when they found out that Hassan and his wife were kuvubg u but alone, they wouldn’t listen to him when he tried to explain that Rahim Khan was the owner and they were waiting his return. The Taliban of course shot Hassan and his wife leaving Sohrab alone. The Taliban who show Hassan and his Wife were dismissed from their trial because they said it was self defence. They were dismissed because they have no proof that the Hazaras attacked the Taliban because no one would stand up for Hazaras. With this in mind, Hassan has died In addition, despite the fact that everyone knows that Hassan is good natured, he still is betrayed many times in the story mostly by his best friend Amir. In detail, Amir treats Hassan unfairly even thought he knows that Hassan will be good about it. For example, Amir left Hassan to get raped by Assef in the alley Hassan taught him incorrect meaning of words. Even after Amir betrays Amir, Hassan continues to serve him. and abandoning him even though Hassan saved him countless amounts of time. Amir only does this because When Assef asked Amir why he’s friends with a Hazara, Amir said that he’s his servant and nothing more. Amir didn’t know that Hassan was his half brother, which leads Amir to take advantage of Hassan. Rape is one of the events in the story that happens to Hassan that makes him suffer the most. In this story, rape is not just physically violent, but it is also an attack on the victim’s emotions and dignity. The fact that Hassan didn’t resist just proves his role in society and how he accepts punishment that is given upon him. The rape proves that he doesn’t care about his own suffering Lastly, Hassan suffers by losing the people who were once family to him. Hassan suffers because his half brother Amir is the reason why Hassan and Ali left the house. In fact, Hassan has it tougher than Amir from the beginning. Not only did he lose his mother, his mother rejected him at birth. Sanaubar had taken one glance at the baby in Ali’s arms, seen the cleft lip, and barked a bitter laughter. [†¦ ]. She had refused to even hold Hassan, and just five days later she was gone. (29). This event has left Hassan motherless ever since birth. He is separated from his beloved Amir and Baba whom he spent his whole life with. Another example would be when his mother left and rejected him at birth How to cite The Kite Tunner, Papers

Camera Angles free essay sample

1) How do camera angles and image juxtaposition tell a story? Describe an instance from each video where the filmmaker uses a camera angle or juxtaposition of images to enhance our understanding of the place they are documenting. In film number one the filmmaker used a lot of long and close up shots to show the natural beauty surrounding the bridge. The filmmaker also zoomed and focused in on a lot of simple things in the park such as the leaf with drop of water to show how serene the area is. In film number two the filmmaker main thing was juxtaposition. Every shot in the film was placed strategically to show how a morning on the LIRR typically goes. The film was mad for you to feel like you were a passenger on the LIRR from the parking lot, to buying breakfast, to heading up the stairs, and on to the train. We will write a custom essay sample on Camera Angles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main camera angles used to achieve this was the eye level angle, low angle, and the floor angle. In film number three the filmmaker used plenty of pan, hand helped, and tilted shots. However, the main thing here was the juxtaposition of the images. As the film went on each clip got creepier. I understood that the placed was clearly abandoned and cared for in the least. 2) Critique each video: What elements of the video are successful? What could be improved in each video? In film number one the filmmaker was successful with showing how peaceful the bride was. The filmmaker knew how to use their camera well by focusing in and out of certain elements surrounding the bridge. What could have been improved was how much they decided to show. I don’t even know how the actual bridge really looks. By opening with the name of bridge it made me expect something else. In film number two the filmmaker did a great job by taking the audience on a morning trip through the LIRR. A lot of the camera angles used helped the viewer feel as if they were there going up the escalator or the stairs and was standing there waiting for the train. What I thought could have been improved was the scene while sitting on the actual train. I would of shown someone reading a paper, or talking to a fellow train rider, or any other typical train activity.